I've told many of you before about a fortuitous conversation I had years ago with Regis McKenna, the original marketing guru who helped Steve Jobs shape the Apple brand. Although our chat lasted only 15 or 20 minutes (in the hallway outside a conference room at a Consumer Electronics Show back in the '90's), it still impacts me today. (I guess that's why I'm still talking about it.)
The most profound thing Reg emphasized to me is that the user experience is always the primary focus in successful product development and marketing. That philosophy is clear at Apple and at the heart of the company's success. What really matters is how the user feels about using your product.
This philosophy is developing to an even higher level today. In the entertainment business, it is no longer just about delivering a superior audience experience. We are steadily moving towards establishing partnerships with our audiences where we create their experience together. Some examples:
As always, I would love to know what you think.